Online Advertising

I just watched a presentation by the National Association of Attorneys General, and these top law enforcers painted Google as a criminal organization with so much power that it has unusual influence over the federal government. "Intellectual Property Crimes Online: Dangerous Access to Prescription D...

The Federal Trade Commission's Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued...

AOL has joined the throng of companies launching RSS readers in the hope of attracting the users who will be without their Google Reader feed come July 1. AOL is positioning its entry as the single online spot readers can turn to for content from all their favorite websites. AOL Reader will be avail...

In an effort to enable rich, interactive ads for its Windows 8 platform, Microsoft on Tuesday announced Ad Pano, a brand-new advertising platform that runs across Windows 8, apps, Bing, Xbox and Skype. Debuted at the Cannes Lions International Festival of Creativity being held this week in France, A...

Social media websites including Instagram, Pinterest and Tumblr have all adopted the "clickable hashtag" widely popularized by Twitter, and on Wednesday Facebook joined the proverbial club. "To date, there has not been a simple way to see the larger view of what's happening or what people are talkin...

Facebook will simplify its advertising structure in an effort to make it easier for marketers to determine which products will help them best reach consumers, the company announced this week. Advertisers currently face a choice of 27 different formats on the social network, but the streamlining effo...

Google has unveiled a new Gmail design to give users more organizational control over a cluttered in-box.The revamped in-box is an option; users who like the approach can separate their email into four tabs: primary, promotions, social and updates. Primary is for the mail from friends, families or c...

Facebook is enmeshed in yet another brouhaha over its advertising policies, but this time it's not the users making a fuss -- it's the advertisers. Several major clients recently pulled the plug on their Facebook campaigns after their ads showed up next to objectionable, sometimes downright hateful,...

Pre-roll video ads are about to get smarter, according to OwnerIQ, a digital advertising company that is adding targeting data based on consumer browser behavior to online video ads. The new targeting capabilities borrow from tactics developed for display advertising that try to zero in on a prequal...

Despite revenue gains that beat expectations for LinkedIn's quarterly earnings report Thursday, investors sent the company's stock falling when the company forecast lower-than-expected guidance. LinkedIn reported revenue of $324.7 million for its most recent quarter, a 72 percent jump from the 188.5