Online Advertising

Mixamo on Wednesday launched Face Plus, a new tool that lets developers and filmmakers convert human facial expressions recorded by a webcam into high-fidelity 3D animation to enliven their digital characters. Face Plus works with any ordinary webcam, making it possible to produce short scenes, comm...

When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 s...

A British man was unable to access Shakespeare's classic Hamlet at a public library because the library's WiFi network detected "violent content." The snafu was caused by a new Web filter that weeds out smut and violence, the British Library said, adding that it is "tweaking" the service. Hamlet, vi...

As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not ...

Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, "it's re...

Google might be thinking about invading the hyperlocal news field with a new beta service that dishes up location-based information to mobile devices, perhaps including Google Glass. "I love the idea that when we eventually all have our Google Glasses, [our] award-winning journalism, events calendar...

Hard on the heels of its recent venture into mobile gaming, Facebook on Wednesday debuted its latest social networking innovation: embedded posts, a feature that allows users to add public posts from Facebook to their blog or website. Embedded posts can be most any type of content seen on Facebook, ...

Facebook's stock soared Wednesday following the release of its Q2 earnings report, which beat Wall Street expectations. Investors seemed pleased with the company's strong user growth and better-than-expected gains from mobile advertising. It reported $1.81 billion in revenue, a 53 percent year-ove...

Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including the latest from the Interactive Advertising Bureau, which earlier this week reported that mobile adver...

Mobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach $8.9 billion globally, according to a report released Tuesday by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS. North America, in fact, saw an even bigger leap, with a 111 percent s...