Online Advertising

Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of...

Yahoo's ad network suffered an attack that lasted for almost a week, Malwarebytes reported mid-day Monday. Malwarebytes earlier notified Yahoo of the attacks, which began July 28. Yahoo had stopped them by the time the report was published, Malwarebytes said. The attackers used the Angler Exploit Ki...

We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. Understanding this is one of many keys to succes...

Facebook on Thursday slammed the hood, wiped its hands, and introduced the latest set of upgrades to its News Feed engine. The all-new 2015 Facebook News Feed gives users more control over the content they see when they cruise the world's largest social network. The new tools allow users to set thei...

Some aspects of CEO Satya Nadella's vision for Microsoft are becoming more clear. For one thing, the company's interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search adve...

Salesforce on Wednesday announced its next-generation marketing cloud at the Salesforce Connections digital marketing event held in New York this week. The new release has enhancements to Journey Builder that let companies work with the customer journey across sales, service, marketing, custom apps ...

During its annual developers conference held last week, Google I/O, the company revealed its latest effort to drive development of Cardboard VR apps and spur the growth of VR content across YouTube. Google has released blueprints for VR headsets made of cardboard and encouraged third parties to brin...

Some of those annoying ads that pop up when you visit a site on the Web or do a search may be served up by, for want of a better word, "hijackers." They use binaries, extensions, or network ISPs to modify a page's content to insert or replace ads with or without the user's consent. It's called "ad i...

Facebook on Tuesday introduced Instant Articles, a feature that lets publishers place their stories directly on its site. Nine major media outlets have signed on. The content is optimized for mobile devices, and Instant Articles currently is available only on iOS. Publishers get 100 percent of the r...

Cyberdefenders for years have adopted Fort Apache strategies to protect their networks. Strong perimeters could prevent attackers from reaching precious data, they reasoned. As technology marched on, however, the idea of an impermeable wall became as quaint as the Maginot Line on the eve of World Wa...