Online Advertising

Verizon will make a tender offer of $4.4 billion for AOL, the companies announced Tuesday. AOL will become a wholly owned subsidiary of Verizon upon completion of the merger agreement this summer. The deal drives Verizon's LTE wireless video and over-the-top video strategies, and provides support an...

Twitter's stock took a hit when investors got an early look at first quarter earnings, leaked just ahead of closing time on Tuesday, ahead of the company's Wednesday announcement. Shares plummeted about 18 percent from Tuesday's opening price of $51.84. The slide continued on Wednesday, with the los...

Consumers have gotten on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. While most of us have at some point been served a...

Microsoft and Yahoo on Thursday announced they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to anot...

Google recently purged some 200 extensions from its Chrome Store inventory. Extensions and add-ons let users add functions and features to the Chrome Web browser, but bad extensions can expose users to a greater risk of spyware and malware. A major problem with many browser add-ons is ad injectors.

Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It's been taking on the...

Facebook reportedly has been talking with multiple news organizations about hosting their content on its network, rather than linking to their websites. No deal has been finalized, but The New York Times, BuzzFeed and National Geographic are among its first likely partners. Although they're still st...

Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the brands and products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Facebook...

Autonomous vehicles are on a roll, suggests a new report from McKinsey & Co., released last week during the Geneva Motor Show. Acceptance will increase substantially by 2050, accounting for as much of 20 percent of new car sales. The shift to self-driving technologies could reduce auto accidents...

Nextdoor on Wednesday announced it has received $110 million in venture capital to grow its neighborhood-based network of residents and vendors. Redpoint Ventures and Insight Venture Partners led the funding round. Nextdoor plans to use the money to develop additional ways for members to benefit fro...