Online Advertising

Marketing will shape the customer experience by 2020, based on a recent Marketo study of nearly 500 chief marketing officers and senior marketing executives worldwide. The Economist Intelligence Unit conducted the research on behalf of Marketo. Eighty-percent of the respondents believed their depart...

A group of newspaper publishers last week sent what amounted to a cease-and-desist letter to Brave Software, which offers the HTTPS Brave browser with built-in ad blocking and tracking protection. Brave has offered to let publishers make money off blocked ads by partnering with them "for a lower fee...

Blendle, a Netherlands-based news aggregation site that draws comparisons to Spotify, on Wednesday announced its beta launch in the U.S. Blendle made its debut with the participation of several major new organizations and financial backing from Axel Springer and The New York Times. The 5-year-old co...