Online Advertising

In the world of computer security, fingerprints are found in more places than where the tips of hands touch. That's because the term is applied to any data set that can be used to make a unique identification. For example, antifraud programs used by online retailers can identify customers by the str...

The German Cartel Office on Wednesday announced the launch of an investigation into Facebook over allegations that it abused its market position by infringing data protection rules, specifically in connection with the terms of service governing user data. The investigation is aimed at Facebook Inc.

There are two sides to every coin -- a good side and a bad side. One side helps you and the other side hurts you. The Internet is a great example: The good side lets you learn anything, about anything, anytime, any place. The bad side targets you with scams. They are running rampant, and there is no...

Anyone who went to business school recognizes the basic tenet that you use marketing to build demand in order to sell products. Through the 1990s, there was impressive marketing surrounding laptops. Apple aggressively marketed this class, as did Microsoft, and it seemed every other brand on TV was t...

Facebook has yanked the drapery off its Canvas, inviting marketers to splash it with their best promotions. The new platform will provide brands with a new medium for storytelling, and it will return ad pages up to 10 times faster than mobile Web pages do, the company proclaimed. It's a big screen a...

Facebook on Wednesday rolled out a new set of options for its 1.5 billion monthly users to use when responding to posts in their News Feeds. The six "Reactions," as Facebook has termed them, allow users to make more nuanced responses to posts rather than simply clicking on Like. "We've been listenin...

Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology to bring value to clients of both platforms, Time said. "We're going to be ab...