Analytics

The most valuable asset of a company is its good name. Yet the rapid growth of the Internet and the explosion of social media, in particular, have made it infinitely more challenging for a company to protect its good name. Recent examples abound of how, owing to the viral effect of social media, ord...

Business Intelligence has evolved considerably in the last several years. At one time the domain of PhDs or other highly trained employees, it has become accessible to the masses. Indeed, one of the competitive differentiators among the vendors in the market -- from the huge stack players to the sma...

As the pace of business increases, business intelligence technologies have been forced to speed up so they can crunch more data and do it faster. On Thursday, IBM unveiled InfoSphere Streams, a high-performance computing system designed to, in essence, provide business intelligence capabilities on s...

The report came out right before the economy nose-dived, before ad revenues started to shrink, before even online display advertising started feeling the recession's pinch. A February 2007 report from the Audit Bureau of Circulations -- the keepers of media buying/selling trends and standards for pu...

I wanted to write a piece about the wisdom of crowds for a long time, but I needed a clip from "Monty Python and the Holy Grail" to make it work. After a lot of procrastinating, I went to YouTube, did the hard work of reviewing all of the Python clips and found the right one. There is no limit to...

Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from ...

Ask Jennifer Derrig if she can tell you her return on investment for her Web site, and she has the numbers at the ready. "I look at it the way I would a physical storefront. If I went out to get a retail space in a prime location, it would cost me $5,000 a month," she told TechNewsWorld. "I pay less...

With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySp...

When poet John Donne wrote, "No man is an island," he suggested that that all human beings are bound by the experiences of others. This timeless notion can also be applied to the business world: "No marketing channel is an island." When online information is examined on a larger scale across several...

I have been remiss in not paying enough attention to social media monitoring software. I suppose it's understandable given that social media is at the margin of CRM -- moving to the center, but still in the outer shell -- and monitoring software is somewhere beyond that orbit in the software equiva...