Analytics

Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks -- Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in ...

In a bear market, nearly everyone is willing to put up with a little bull. Twitter is certainly full of it, in the form of mundane drivel, yet everyone seems to be touting it as the river of gold. "Twitter has a lot of pros, but something this effective and free has very little cons," Lon Safko, coa...

It's official: Mobile is moving into the mainstream. With the ever-growing proliferation of devices offering full Internet browsing access, more and more consumers are interacting -- and purchasing -- on the Web via their device of choice. In fact, according to an October 2008 Forrester Research rep...

The entire world, it seems, is all aflitter about Twitter. Everywhere you turn, from Bill O'Reilly trashing the world of tweets on The View to Rick Sanchez praising it on CNN, someone's got something to say about Twitter. Is there something to this tweet-fest or are we all drowning in a sea of self-...

The Business Intelligence space has been on a mission for several years. The goal: to simplify the way these applications work for the end-user. Several years ago, one practically needed a Ph.D. to be able to eke out usable data. Today, most line of business users can get the same results. Noetix is...

The traditional sales pressures of lengthening sales cycles and low quota achievement have only been exacerbated by the recent economic downturn. Many businesses have been forced to cut costs, eliminate waste and often freeze spending. The few organizations that might be looking to spend are increas...

Every small vendor -- no matter the industry -- dreams of landing at least one big name Fortune 500 client. Such a client, of course, would lend it the necessary street cred -- not to mention revenue -- that all smaller companies need. It also might open the door to new product development and distr...

While most believe that knowledge is indeed power and that knowing where one stands at any given moment is valuable information, not all companies are eagerly queuing to buy into business intelligence. "We are increasingly finding that those companies that are putting BI solutions in place for gener...

Once upon a time, business was done smartly and logically. New initiatives were part of long-term plans and all new ideas had to pass muster. Then came a period where a whiff of a trend meant change for change's sake, which was followed by a period most notable for its greed-fest. Combined, these la...

Knowledge is power, but without context and imagination, it's just bytes of data, every bit as dark and useless as ignorance itself. "One bank CIO recently told me, 'We had the data, but we did not have the information,'" Boris Evelson, analyst at Forrester, told CRM Buyer in describing the banking ...