Analytics

When e-commerce was hatched back in the '90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more traditional channels ate up all the nurturing dollars brought to the nest by its parent company -- ex...

My ride from San Francisco Airport to Redwood Shores, Calif., tells the story of my entire trip to the West Coast last week. Southbound on Route 101, traffic was lighter than I was accustomed to in my more than 10 years of visiting the area. Northbound, there was a five-mile backup, which caused m...

LexisNexis is enhancing its customer relationship management product, InterAction CRM, with its version of social networking functionality. Called "InterAction IQ," the tool delves into the CRM app and the Exchange Server to establish which users have relationships with certain clients or prospectiv...

Imagine that it's "show time" for your company's annual peak period of e-commerce traffic. If you've ever been an e-commerce manager for a toy company on Black Friday, a floral company the day before Mother's Day, or a sporting events ticketing company a month before the Super Bowl, then you can sur...

In the midst of the U.S. economic crisis, cautious spending and downsizing have left the retail industry in dire straits. The Commerce department recently reported that retail sales continued to fall in March -- down 1.1 percent from February's sales figures. March 2009 saw a 9 percent decline compa...