Analytics

In research conducted among over 200 companies in 2008 for a reported titled "B2B TeleServices and Appointment-Setting: Less Risk, Less Reward?," Aberdeen Group found that end-user sales organizations relying primarily on external appointment-setting vendors for lead generation realized dramatically...

Marketers can no longer afford to make decisions or measure results based on gut feel. For CMOs, this leads to one undeniable truism: Job security is directly correlated with data-driven marketing.

One of the biggest challenges in today's rapidly evolving cloud computing market, if you're an aspiring vendor, is how to clearly differentiate your offerings in an increasingly competitive environment. This is especially difficult because of the Web's knack for sucking the value out of everything i...

Not so long ago, Motorola was hailed as the bane of criminals. "You might outrun the cop, but you'll never outrun Motorola," went the saying. The Motorola two-way radio was one of the first technologies to tip the scales in favor of law enforcement. However, it was by no means the last. "Today, it's...

Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. The goal of every...

Facebook, meet Facecard -- a digital-age marriage of e-commerce and social networking, and that's what the founders of Edo Interactive intended in 2008 when they came up with the idea of prepaid debit cards, or Facecards. In fact, if you ask Edo Interactive CEO Ed Braswell the classic Facebook statu...

You may have seen the link recently sent to you by one of your Facebook friends: If the social network were its own country, it would be among the five largest in the world, thanks to its 300 million members. That "country" includes fertile, undiscovered territory for online advertisers, as represen...

Dramatic, down-to-the-wire finishes aren't the sorts of things one generally associates with technology prizes. However, the team behind the $1 million prize awarded by Netflix says that's exactly how that contest went down. The team received the award Monday in a New York ceremony hosted by the onl...

Adobe's planned acquisition of Web analytics firm Omniture took nearly everyone off guard when it was announced Tuesday. Now that the idea has had a chance to sink in, though, it seems to be growing in popularity. "I think it really does make sense," said Steve Ashley, an analyst for investment rese...

What's hot, and what's not? And how does an e-commerce concern turn it into cash? Knowing Internet trend patterns is not enough. Small e-commerce companies have to be able to act on the information they obtain in order to capitalize on it. When they do not move quickly enough, they may find themsel...