Analytics

Instantly sorting 15 trillion memory bytes to find the right answer to a "Jeopardy" question: Elementary, my dear Watson. Or so an IBM supercomputer named "Watson" set out to prove Monday, tackling trivia with the popular television game show's all-time human champs, Brad Rutter and Ken Jennings. "...

Consumers are spending more time and money online today than ever before. They start and end their day checking email and popping onto social gaming and shopping sites. This often comes at the expense of other entertainment options like traditional television, film or even spending an evening out....

We're coming back. We aren't out of the proverbial woods, but we should be on the upswing from the long downturn. According the Labor Department, the U.S. economy added 103,000 jobs in December, bringing the unemployment rate down to 9.4 percent. Jobs are traditionally a lagging indicator, so eve...

Oracle is debuting a business intelligence module -- for SAP users. Oracle Financial Analytics for SAP is designed to help SAP users wring more value out of their financial systems. While they are at it, Oracle no doubt hopes, these users may opt to migrate more of their operations to the Oracle pla...

In April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries, and the results were clear: Rapid forecasters -- companies that collect and prepare reliable sales forecasts in less than half an hour -- significantly outperform slow forecasters in terms of their curren...

The cost of business travel is going up and up and up and, oh yeah, Happy New Year. Forget all the CRM prognostications you've been reading over the holidays, the only one of significance to your business and to CRM is what you'll be paying to get in front of customers. Last week a former Shell Oil...

Monitoring online conversation can provide insights that are relevant to a range of functions and activities, and that drive different types of value to a company. Companies need to understand what these sources of value are and then design their social media monitoring program so that the findings ...

"Call rewrite!" That's what they said in the olden days on movie sets when the script needed doctoring. It's also what the technology industry metaphorically does about every 10 years. We rewrite much of what we've been relying on for information processing because the accumulation of new technologi...

There are two types of behavioral analytics. The first kind is "aggregate" analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a pr...

Among the many announcements that will no doubt be emanating from Salesforce.com's Dreamforce conference next week will be this: TreeHouse Interactive, a SaaS partner relationship management provider, will join AppExchange. When it does, it will provide the first independent PRM offering on the site...