Analytics

IBM unveiled a new service on Monday that will help companies market and sell their products online. The new division, called "Smarter Commerce," offers IBM customers real-time marketing analytics and brand assessment tools for Facebook and Twitter. Smarter Commerce also offers consumer-behavior ana...

It was only a matter of time before Mellmo, developer of the Roambi ES3 mobile business intelligence application, got around to integrating it with SAS BI. Now that it has, however, Santiago Becerra, chairman and cofounder of Mellmo, told CRM Buyer that the wait was worthwhile. "This is our tight...

Retailers are quickly realizing the value of adopting technologies that provide insight and analysis of their customers' behavior and experience. There's no ignoring the value of a technology that provides a new generation of intelligence and agility, but the hundreds or even thousands of transactio...

In the Aberdeen benchmark report "Sales Intelligence: Preparing for Smarter Selling," the research among 528 end-user sales organizations revealed that the most frequently used delivery models for sales intelligence were limited to remarkably traditional, if not predictable, applications: email, sea...

The finals of its highly publicized "Jeopardy" tournament found IBM's "Watson" computer system handily winning with a total of $77,147 -- upwards of $50,000 more than the sums amassed by Ken Jennings and Brad Rutter, its grand champion adversaries. Watson's $1 million grand prize will be split equal...

Fresh from a super-sized "Jeopardy" victory where it looked suspiciously like President Obama's ubiquitous teleprompter, IBM supercomputer Watson is about to become Dr. Watson, M.D. assistant. A joint venture will combine IBM's question-answering, language-processing, and machine-learning capabilit...