Analytics

InsideView will be announcing several upgrades to its SaaS social sales and intelligence application in the coming weeks. Some of the changes, including social profile features, have already gone live. The company has been turning them on over the past month, as soon as they were developed, said Ral...

As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that mar...

Someone recently commented on my post about curation. In part, the comment read, "Do you mean that it is the end result of the analytics phase, where relevant information on a specific topic is collected and acted upon?" The answer is yes and no, and I thought it would make a worthy topic to occupy...

We tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too, and that's what makes it valuable. If being social were strictly about commerce, it might not be worth writing about. This week's Economist has a ...

Google's privacy-conscious initiatives are often born in Germany. Heeding the objections to Street View, which rained down from national authorities and wary Germans, Google introduced an opt-out feature that allowed people to officially request that their homes be blurred out -- nearly 250,000 appl...

Following Germany's reunification, victims and villains alike wanted to forget the country's past. And this, for everyone, required privacy. "I've jokingly talked about the privacy tree: It's brown and it has green leaves," said historian Konrad H. Jarausch, referring to Nazis (brown) and Leftists (...

A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls ...

Sales have traditionally been considered an art, science or a mix of both for most practitioners and businesses. Aside the different views on each end of the spectrum; the truth is that Sales is a data-driven function. Performance of each sales rep and organization can be monitored, measured and ass...

Admit it: You never think about data storage any more. We used to, quite a bit. Long before the storage glut that exists today, there was already too much of it, and it was hard to find places to store it. When we built software, it was with an eye toward maximizing our limited storage capacities...

Gartner's Business Intelligence Summit 2011 kicked off on Monday in Los Angeles. It is the sister conference to one held in the beginning of the year in London. While the keynote speakers and participating companies vary, the general themes running through both conferences are the same. One is that ...