Analytics

Have you voted yet? Not in the presidential election -- this is more important! I am talking about voting in the CRM Idol competition. It's time! OK, I know what you are thinking: What is CRM Idol? It's the brainchild of Paul Greenberg, and its purpose is to find the hottest emerging company in the ...

Based on recent statistics, one would think Houston is the mobile-commerce capital of the United States. Shortly before the Thanksgiving holiday, the Interactive Advertising Bureau released its list of mobile-savvy cities. Houston was ranked No. 1, followed by Seattle-Tacoma, San Francisco, Los Ange...

Incorporating analytics in a vendor's solution set was once enough to qualify the vendor as very forward looking and a leader in the market. I think that's true in CRM for sure, and this metric could be spreading. Ever since Salesforce introduced its Marketing Cloud at Cloudforce New York, however, ...

We've had a couple of weeks to think about the election outcome, and both sides are positioning the results around the issues. This has become so divisive that there is a significant move by Texas to exit the United States and become a country. I've spent some time looking at this, and the real reas...

I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. Besides, these observations have much more to do with social media than with any political party or policy initiative, so please believe me...

EMC has announced it is acquiring Silver Tail Systems, a provider of real-time Web session intelligence and behavioral analysis. When the acquisition is closed, which is expected in the fourth quarter, Silver Tail will be part of EMC's security division, tasked with extending RSA's enterprise securi...

It is that time of year again -- namely, prediction-making season. Gartner is the first out of the gate with its top 10 strategic tech trends for 2013 and a few years beyond. Among its forecasts: dominance of mobile devices; shift to HTML5; growth of the personal cloud; growth of private enterprise ...

Compete has agreed to settle FTC charges that it used its Web-tracking software to collect personal data without disclosing the extent of its information-gathering activities, and failed to honor promises it made to protect the personal data it collected. Under the settlement, Compete must obtain co...

It is difficult to maintain a healthy lifestyle, and consumers, academics, companies, and the government are all aware of this fact. The Affordable Care Act carries many provisions to promote healthy behaviors, in many cases following initiatives already independently implemented by insurance compan...

Last-click attribution assigns the entire value of a conversion to the last campaign the consumer clicked prior to converting. Naturally, last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier i...