Analytics

In commercial IT, "enterprise systems" have long been defined as the technologies that provide large organizations the highest levels of compute performance and critical attributes such as reliability, availability and scalability. But enterprise IT infrastructures have never been about technology a...

Online gaming is big business, and one of the fastest-growing segments of the online game market is casual gaming -- simple games that can be played on websites, through social media sites like Facebook, or on mobile devices. "The casual games appeal to a broad market because they don't involve an e...

Groupon is entering the mobile payments space with its own offering, Groupon Payments. The service, which facilitates credit card transactions, is available to any small business in the U.S.; however, it's offered to Groupon merchants at cheaper rates. Groupon is positioning the service as easier an...

Blackbaud has enhanced its CRM app for nonprofits with completely redesigned prospect and research capabilities. It is the company's second major release this year, said Tiffany Crumpton, senior marketing manager for CRM solutions. However, neither release -- the previous 2.93 or this newest iterati...

When SAP's five founders launched the company in June 1972, it's unlikely they foresaw where the IT industry would travel in the decades to come. SAP's core business applications, including enterprise resource planning solutions, continue to support tens of thousands of companies globally -- but h...

Some folks' answer to wallet security is chaining it to their belts. Google's is to chain it to the cloud. The Search Giant added some security features to its Google Wallet product last week intended to make it safer for consumers to use. For example, credit card information no longer resides in th...

Oracle has released version 20 of its Oracle CRM On Demand product. It is a major release with significant upgrades to the industry-specific life sciences vertical as well as horizontal functionality, said Anthony Lye, SVP for cloud applications strategy. "We have made improvements and enhancements ...

Security has been a top concern of the Olympic Games ever since that fateful day in September of 1972 when terrorists killed members of the Israeli Olympics team. Since then, each Olympics has only increased its level of security consideration. The more recent games have had to focus as much on cyb...

When people ask me what I write about, I say "CRM," but I could just as easily say I write about adoption. Adoption failure is the arch-enemy of CRM, the great CRM investment-waster, the adversary to those who want to organize, rationalize and economize their customer data and how it's handled. W...

The purpose of Google's new Mobile App Analytics is to help marketers and developers measure the performance of mobile apps by providing reports on all the key points in a mobile customer's journey. One set of app metrics deals with the initial app user acquisition, which includes app discovery, upl...