Analytics

I seem to be doing a lot of research and writing about Big Data this year. I am taking a lot of briefings from emerging analytics companies too, and I see it all as net good because the emphasis on data and analytics is really an emphasis on information, an economic indicator of sorts for me. The th...

SAP, a German software heavyweight, announced that it plans to recruit hundreds of people with autism in a quest to staff employees who "think differently." The company said it would hire 650 autistic people by 2020, which would account for about 1 percent of its multinational workforce. Autism affe...

The personality inventory known as the "Myers-Briggs Type Indicator" is premised on the idea that different people process information in different ways. Some people are verbal processors. Others are visual processors. Some people respond more strongly to images -- others to text. The most effective...

The U.S. government is awash in data that is collected, stored and disseminated by federal agencies to fulfill their public service missions. However, the existence of huge amounts of information within the government presents a major profit-making opportunity for commercial firms. The Obama adminis...

There's no shortage of partner initiatives at most annual IT vendor events, but that was especially apparent at SAP's recent Sapphire NOW conference in Orlando, Fla. In large part, it's simply the nature of the event beast. Vendors work for weeks or even months on conference-related announcements, h...

Marketo and Tableau Software are having strong launches as public companies, indicating investors are excited about the growth in enterprise software markets that target niches such as Big Data and marketing automation. Tableau Software, which designs data visualization software that helps businesse...

Organizations of all sizes across an assortment of industries are using a growing set of cloud analytics solutions to address their Big Data, business intelligence and data integration challenges. Escalating competitive pressures and customer expectations are forcing organizations to find new ways t...

YouTube viewers curious about what other users are watching across the country can now find out, thanks to a new feature from the streaming video site that displays data about what is being shared and viewed throughout the U.S. The new YouTube Trends Map, which made its debut this week, is an intera...

So you have your CRM application in place and humming, collecting information about customers and potential customers and organizing it -- but how are you using it? Most companies pour it back into sales, marketing and support to keep feeding those machines, which is the way you realize the value fr...

As TV audiences move online, it has become necessary to measure those viewers in new ways. Nielsen had that shift in mind this week when it launched Nielsen Digital Program Ratings, a pilot program which measures audiences for TV content viewed online. Eight content owners, including the four major ...