Analytics

I can't tell you how many emerging analytics companies have contacted me since January. Every day it seems there is another company -- smelling blood in the proverbial water -- wanting to brief me. I know why. Now that Big Data questions have transitioned from "how do we store all this stuff?" and "...

Pegasystems has rolled out the newest iteration of its marketing application. New or enhanced features include improved ability to perform real time event-triggered actions and new B2B recommendation functionality. The key to understanding this app is its name, "Next-Best-Action," said Steve Kraus, ...

It's mid-April, and spring is in the air -- that time of year when a young man's or young lady's thoughts turn to money. Conveniently for us all, the Web browser is a fine place to organize finances, whether you want to get the process over with as fast as possible, or enjoy it in king-is-in-the-cou...

About ten years ago, I wrote a paper that predicted that analytics and social media would converge in CRM. I believed that for two reasons. First, I believed social media was inevitable, though I had no idea what form it would take. Facebook was not on my radar and had not officially launched, MySpa...

Kana Software on Tuesday debuted its next generation of Kana Enterprise, a multichannel customer service application with functionality for both the agent-based desktop and self-service. Its features include case management; Web self-service; mobile chat; co-browsing; social listening, analytics and...

When we think of traditional news gatherers, we might conjure up the image of an obstreperous character brazenly hassling a slimy official for the real story -- or hovering paparazzi harassing a poor celebrity innocently shopping for handbags in Beverly Hills. However, there have been some technolog...

Google has engaged the Behavio team in a "hiring exercise." The startup uses mobile sensors to collect data and predict behavior. Its technology recognizes data such as location, contacts, nearby destinations, recent phone activity, daily movement, and even surrounding physical information such as t...

Strategic Big Data and Actionable Analytics are two of the Top 10 Strategic Technology Trends for 2013, according to Gartner. Yet only 12 percent have a big data strategy that governs their daily operations, a recent survey of 339 data management professionals by SAS and SourceMedia found. In my vie...

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone an...

Erik Brynjolfsson and Andrew McAfee of the MIT Center for Digital Business and the Sloan School of Management have written an interesting book for our times -- our economic times -- with an appealing metaphor that any technologist will appreciate. Race Against The Machine: How the Digital Revolution...