Analytics

Clari is bursting onto the CRM stage with a mobile sales productivity platform that is coming out of stealth mode, thanks to a $6 million infusion of funds from Sequoia Capital. The product, says CEO Andy Byrne, marries "a beautiful design," with data analytics and mobile technology to create a syst...

There you are, strolling down the coffee and tea aisle at the supermarket when you get an alert on your smartphone that you can get extra points in the store's reward program if you purchase a certain brand of coffee. Are you annoyed -- or perhaps really vexed -- that you have been tracked with such...

After many years, I think I can boil down CRM to this: Vendors prepare for transactions but customers expect process. Of course, this demands elaboration and neither of these ideas is stationary. The desire for better processes evolves as customers and markets do, and transactions become more sophis...

Gauging your popularity on Google's social network, Google+, just got a little easier. The would-be Facebook competitor has added page view analytics. Now, when members view their profile page -- which metrics show isn't that often -- they'll see a number beneath their mug indicating the number of t...

Well, an A for creativity. In Australia, someone penetrated a high school's IT system and penned text messages and emails to parents saying that the school had been badly damaged by a fire and was not fit for students. There was no truth to the message, however -- just a bit of April Fools' Day shen...

ECS -- Nvidia's Emerging Companies Summit -- is a place to check out some of the firms that could become the next breakout company. It didn't disappoint this year. Among the highlights: A firm that could redefine advertising connected to Web pictures and videos; a company that could put your entire ...

Cloud computing has ushered in an emphasis on service-oriented, on-demand IT in the federal market. The shift from acquiring hard assets, such as computers, servers and even mobile devices, as well as software packages installed on those assets, has been gradual. However, the process has reached a p...

Everyone in business claims to want to listen to the voice of the customer. It's a noncontroversial issue, but the approaches are all over the map. There is little consistency -- and truthfully, many vendors do a poor job of it. Capturing customer feedback always has been a challenge for conventiona...

CRM is sometimes described as the place where all your customer data resides. That's a nice image -- all that helpful data, chilling in its own hangout. That data works for you, though -- if you're just storing it, it isn't helpful. We talk a lot about what we want to do with data: We want to give s...

IBM on Thursday launched a set of software and consulting services to help fight fraud and financial crime. The so-called smarter counterfraud initiative draws from more than 500 fraud consulting experts, 290 fraud-related research patents, and the $24 billion IBM has invested in its Big Data and an...