Analytics

Google on Monday announced a number of new features to the Google Play Games platform that are intended to boost discoverability and cross-platform multiplayer gaming while providing developers with deeper analytics. Three out of every four people who use the Android operating system play games, acc...

Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy -- the next best action -- for any given scenario, based on customer data captured by the system, along with rules configured by the user. The d...

A wave of change is now making its way through the front office with uneven results. CRM is moving from a data capture and retrieval solution to something that supports end-to-end processes -- and as with ERP, data analysis is helping to improve what once were purely manual processes. The trick is i...

During the heyday of the dot-com boom, then-HP CEO Carly Fiorina espoused a notion called "good enough" computing. Despite significant performance differences between x86 servers and Unix and other enterprise-class systems, the dramatically lower cost of x86-based products would cause organizations ...

The travel industry will increase 41 percent by 2016, making it worth $143 billion. With that much revenue on the line, booking sites are taking significant steps to ensure that they get their piece of the traveler pie. Brands no longer can offer experiences that are irrelevant to the end-user. A bu...

If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it's pure genius -- or pure evil genius, perhaps. Why? Because Amazon Prime encourages shoppers to come back and back again to browse and buy, and it's all based on ...

Microsoft on Monday released Power BI for Office 365, a business intelligence application for its Office 365 Enterprise subscribers. Power BI packages together several features that help business users access information from such sources as Windows Azure and elsewhere. They can then use that data t...

News that Google is purchasing artificial intelligence company DeepMind for between $500 million and $650 million surfaced Monday. Google spokesperson Tim Drinan confirmed the deal but declined to provide further details. The first commercial applications of DeepMind, which was founded in 2011, are ...

Epicor Software has announced the general availability of Epicor Retail CRM 7.0. The updated platform reflects a complete shift to .Net and SQL reporting services and includes a number of new features in analytics, reporting and security As a whole, 7.0 "gives a more granular view to the retailer ab...

Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links within their apps, content previews, and other rich media assets to their t...