Analytics

Red Hat on Tuesday announced the launch of Red Hat Enterprise Linux for SAP Solutions, a new platform that combines two existing systems for analytics and data management into a single offering. The new platform combines the existing Red Hat Enterprise Linux for SAP Applications and Red Hat Enterpri...

Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von ...

Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, ...

A new technology that Google uses to track billions of credit card transactions is unsafe, overly intrusive, and possibly in violation of federal law, according to a complaint EPIC filed Monday with the U.S. Federal Trade Commission. EPIC urged the FTC to investigate Google over its Store Sales Mana...

InsideView has announced a consulting service to help B2B marketers implement account-based marketing. Expert Service, the first in the firm's planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market using a dat...

Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. T...

Analytics is "about having a sense of curiosity -- the ability to look at data and say, 'what is it telling me?'" said Olivia Duane Adams, chief customer officer at Alteryx. "I define analytics as 'the ability to ingest any and all relevant sources of data that might help answer a question being ask...

SugarCRM has launched Hint, the first in its new line of relationship intelligence products. Hint users can enter a few contact details about a person with whom they want to connect, and Hint automatically will search social sources on the Web for information. That data, along with other details fro...

A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. As busin...