Analytics

"There are groups within companies that don't want to interact with a full-blown CRM application," said John Oechsle, president and CEO of Swiftpage. "They want it running in the background, but they want to access it based on the functions they want it to perform. These small purpose-built apps are...

LogMeIn has unveiled Bold360, a customer engagement platform that evolved from Boldchat -- the live website chat software it acquired five years ago. Bold360 has an intuitive interface that consolidates data from different systems to present a unified view of customer interactions. Among its feature...

Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging artificial intelligence technology will help maintain the company's dominance over its Silicon Valley riva...

"We think of 'subscription' broadly," said Matt Darrow, VP and general manager of product at Zuora. "It's when companies do business with customers with whom they have a known relationship, and those relationships are sticky. The subscription model is great for engagement because companies know that...

Salesforce has announced the Sales Cloud Lightning PRM app as a replacement for partner portals and electronic data interchanges that lack modern features such as built-in mobile, social analytics and AI capabilities. The PRM app has an interactive Guided Setup Wizard that lets channel managers conf...

I don't know why more subscription vendors don't do this. Subscription companies collect mountains of data from their customers, and analyzing the aggregations can deliver profound insights virtually for free. Yet too often, subscribers are reluctant to let their data be stripped of identifying char...

Google has unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers dete...

Mobile technology has delivered a lot of useful functionality that enables vendors and their customers to be on the same page more frequently. However, the screen size has an inherent drawback: It shows a very narrow slice of a reality -- typically one idea at a time. The problem is especially acute...

Nvidia earlier this month launched a massive new push for intelligent machines, including what is likely the most expensive volume workstation in the world designed for this purpose. IBM, which has a tight relationship with Nvidia, launched a quantum computing processor that has a good chance of mas...