Customers

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.

Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers is to focus on integration and automation.

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

How businesses must handle customer interactions is changing as customers adopt messaging as a communication preference. Companies that fail to keep up with the rapid advancements of digitizing this process will be left behind.

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of e-commerce are drawn in the "new normal" business world, as companies balance their e-commerce focus with the reality that customers likely prefer an in-person shopping experience.

How can you maximize adoption from the very start of your CRM rollout? Here are Zoho's top tips, based on more than a quarter of a century of experience.

We spoke with Sameer Patel, CMO and solutions officer at SAP CX / CRM about the challenges and benefits of building a strong customer data foundation.

What’s the best way to ensure your investment in a new CRM pays off? For a start, the CRM you choose should consist of applications and functions which have been designed from the ground up to work together.