Customer Data

Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-th...

In today's evolving business environment, every operational decision is critical -- and that includes best practices for managing the customer journey. The customer relationship management platform is an integral part of the process.

A number of VPN and ad-blocking apps owned by Sensor Tower, a popular analytics platform, have been collecting data from millions of people using the programs on their Android and iOS devices, according to a report. The software involved includes Free and Unlimited VPN, Luna VPN, Mobile Data, Adblo...

E-commerce business leaders are already thinking ahead to the holiday season, and they want to answer one big question: What can we improve over the next 10 months to generate the most value during the holidays?

We've been promised, repeatedly, that AI would revolutionize e-commerce. Has it lived up to expectations? If not, the problem may lie not in the technology you've deployed on your site, but in the architecture and data that support it. The effectiveness of AI-powered features ultimately depends on a...

With the introduction of the CCPA this year and GDPR in 2018, the age of data privacy has begun, bringing the opportunity for businesses to harness it to gain competitive advantage. There are both challenges and opportunities for businesses that aim to deliver superior customer experiences while adh...

Microsoft has unveiled several new artificial intelligence capabilities across Dynamics 365 applications and a new solution to help project-centric services organizations transform their operations. The AI enhancements include first- and third-party data connections in Dynamics 365 Customer Insights...

All eyes are on the West Coast as California reins in the unfettered collection, use and sale of the personal data consumers share as part of the bargain for "free" online services. For years this bargain has been explained in privacy policies that few people read, because there is not a lot of neg...

Cybersecurity and privacy threats aren't confined to the tech world. They've cast their pall on the world in general. Computer viruses, malware and data leaks have become commonplace, personal privacy has become a bad joke, and cyberwar looms like a virtual mushroom cloud. What sometimes gets lost i...