Vendors

INSIGHTS

Oracle’s Siren Song of Less is More

Oracle has waxed and waned over the years about the benefits accrued using an integrated suite of applications instead of opening up to a slew of best-of-breed apps. They're back now, peddling the idea of a unified suite in marketing.

Calendly Routing is a new solution built to enable CX teams to instantly qualify, route, and schedule meetings with high-value leads and customers from their company's website. The cloud-based platform offers a new layer of the modern digital technology stack.

CRM powerhouse Salesforce joined the ranks of Google and Microsoft Tuesday when it announced its own generative AI technology to deliver personalized content across every sales, service, marketing, commerce, and IT interaction in every Salesforce cloud.

INSIGHTS

The Quantum of Salesforce

Salesforce’s quantum characteristics are largely due to its ability to let its machines generate some of its products, and that will continue.

It's vital to stay ahead of the activists and to act before they force your hand, even if the results will be very similar. Staying ahead means possibly keeping some activists off your board of directors.

STARTUP TO WATCH

DevRev Brings New Approach to SaaS Management

DevRev is an API-driven, developer-first CRM platform for product-led SaaS companies that merges customer support conversations and tickets with developer issues and product enhancements.

INSIGHTS

Salesforce’s Suitors

Activist investors frequently, but not always, strip a company of its equity, load it with debt, and cast it off, a quivering hulk of a once dynamic company. It's too early to say this fate awaits Salesforce, and it's important to see the process work out because there is some truth in the need for ...

ANALYSIS

Zoho Desk Pairs People and Bots

Zoho Desk provides impressive agent productivity and happier customers because its "blended conversations" drive solutions and keep waiting times minuscule.

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.

What should be the minimum legal age to access social media platforms?
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