Best of ECT News

EXPERT ADVICE

Is Weak Data Integrity Foiling Your CRM?

American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularl...

In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the ...

According to the United Nations, 15 percent of people worldwide have a disability that affects their daily lives, and many retailers are unaware that their websites are not always accessible to them.

EXPERT ADVICE

5 Ways to Make Your Website Gen-Z Friendlier

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's 7.7 billion population. This powerful group of consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span o...

OPINION

Managing Sales Talent Not as Easy as ABC

Sales talent for a long time has been broken up into three groups: A-players, B-players and C-players. Everyone loves the A-players -- they're the ones who bring home the bacon, after all. The B-players show promise and, with the right training and motivation, could become A-players. The C-players? ...

OPINION

How Much Can Technology Be Trusted?

Since the industrial revolution, technology has changed society continually. Largely due to innovations in semiconductor electronics, software and computer technology, the pace of technological development has continued to accelerate over the past 50 years. Personal computers now fit into your pocke...

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storyte...

Linux and the open source business model are far different today than many of the early developers might have hoped. Neither can claim a rags-to-riches story. Rather, their growth cycles have been a series of hit-or-miss milestones. The Linux desktop has yet to find a home on the majority of consume...

INSIGHTS

CRM Crystal Ball Gazing

We should start discussing what's beyond CRM. I chose the word "beyond" advisedly. CRM is far from dead or even in decline, so "after" would be completely incorrect. However, CRM already has changed so much that it may be time to rethink it. Also, many of the tangential technologies that have turboc...

What should be the minimum legal age to access social media platforms?
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