Email marketing has been a mainstay marketing tool for 10 years or more. When social media’s clout with consumers became apparent — Facebook now has 500 million users and counting — there was much talk about whether email marketing was even still relevant. Email marketing providers responded quickly with the argument that it is not only still relevant, but also complementary — and that using these various forms of outreach together can drive customer engagement and sales even higher.
I think you hit the nail on the head with your comment. Social media, email marketing, both are wonderful tool, if used properly and ethically, but they should never take the place of face to face connection, or offline marketing. Both email marketing and social media are there to compliment or add extra value to your company by providing another outlet of communication and customer service for clients and potential clients.
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Email Marketing or Social Media? Both, Says Constant Contact
Posted by: Erika Morphy December 10, 2010 05:00 AMEmail marketing has been a mainstay marketing tool for 10 years or more. When social media’s clout with consumers became apparent — Facebook now has 500 million users and counting — there was much talk about whether email marketing was even still relevant. Email marketing providers responded quickly with the argument that it is not only still relevant, but also complementary — and that using these various forms of outreach together can drive customer engagement and sales even higher.