There are two types of behavioral analytics. The first kind is “aggregate” analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a prospect takes while reviewing your site. It can also show you, based on reverse IP look-up, the companies that are looking at your site. From a campaign perspective, this type of information allows you to launch more targeted campaigns, but it still falls short.
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Visions of Behavioral Analytics Dance in Marketers' Heads
Posted by: Debbie Qaqish December 21, 2010 05:00 AMThere are two types of behavioral analytics. The first kind is “aggregate” analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a prospect takes while reviewing your site. It can also show you, based on reverse IP look-up, the companies that are looking at your site. From a campaign perspective, this type of information allows you to launch more targeted campaigns, but it still falls short.