This Christmas, I was sitting around with the in-laws after the presents were opened, when my father-in-law asked me a question that has probably been nagging him for a long time. “What is it that you do?” he said. Well, I’m a writer, first off, but what is it that I write about? CRM. Explaining what that acronym is and what it encompasses was pretty tough — not because my father-in-law is dense, but because CRM is a technology and a discipline, an umbrella term that covers a host of areas within business, and a continuously evolving set of ideas that changes as customer behavior changes.
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A CRM Lesson From Sesame Street
Posted by: Christopher J. Bucholtz December 30, 2010 05:00 AMThis Christmas, I was sitting around with the in-laws after the presents were opened, when my father-in-law asked me a question that has probably been nagging him for a long time. “What is it that you do?” he said. Well, I’m a writer, first off, but what is it that I write about? CRM. Explaining what that acronym is and what it encompasses was pretty tough — not because my father-in-law is dense, but because CRM is a technology and a discipline, an umbrella term that covers a host of areas within business, and a continuously evolving set of ideas that changes as customer behavior changes.