In April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries, and the results were clear: Rapid forecasters — companies that collect and prepare reliable sales forecasts in less than half an hour — significantly outperform slow forecasters in terms of their current and year-over-year performance in sales effectiveness. This article highlights the key findings on how rapid forecasters boost the speed of their sales forecasts and achieve high performance.
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In Sales Forecasting, Speed Saves, Slowness Kills
Posted by: Omar Minkara January 10, 2011 05:00 AMIn April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries, and the results were clear: Rapid forecasters — companies that collect and prepare reliable sales forecasts in less than half an hour — significantly outperform slow forecasters in terms of their current and year-over-year performance in sales effectiveness. This article highlights the key findings on how rapid forecasters boost the speed of their sales forecasts and achieve high performance.