This week, I interviewed a small business owner who told me a very interesting story. He’d done some planning before implementing his CRM solution, and his new technology took rapid care of the problems he anticipated. After that, however, he started finding new problems — which he then found solutions for within his CRM system. As he climbed the CRM learning curve, he also began discovering new capabilities within CRM — time-stamping leads, lead sources, and so on — that he’d never even considered before.
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Doing CRM Right Means Staying in Discovery Mode
Posted by: Christopher J. Bucholtz January 13, 2011 05:00 AMThis week, I interviewed a small business owner who told me a very interesting story. He’d done some planning before implementing his CRM solution, and his new technology took rapid care of the problems he anticipated. After that, however, he started finding new problems — which he then found solutions for within his CRM system. As he climbed the CRM learning curve, he also began discovering new capabilities within CRM — time-stamping leads, lead sources, and so on — that he’d never even considered before.