Microsoft did some smart things last week when it announced its Dynamics CRM Online service. Most of the headlines will focus on the teaser rate or introductory pricing of only US$34 per seat-month for 12 months. Until June, users of Oracle CRM On-Demand and Salesforce who switch will have an added inducement of up to $200 per user, which everyone acknowledges ought to go to conversion costs. There are other reasons to be charmed by Dynamics CRM Online, which we can review below, but the emphasis on takeaways leads me to ask the question: Is the CRM market becoming saturated?
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Microsoft Dynamics' Slick Strategem
Posted by: Denis Pombriant January 26, 2011 05:00 AMMicrosoft did some smart things last week when it announced its Dynamics CRM Online service. Most of the headlines will focus on the teaser rate or introductory pricing of only US$34 per seat-month for 12 months. Until June, users of Oracle CRM On-Demand and Salesforce who switch will have an added inducement of up to $200 per user, which everyone acknowledges ought to go to conversion costs. There are other reasons to be charmed by Dynamics CRM Online, which we can review below, but the emphasis on takeaways leads me to ask the question: Is the CRM market becoming saturated?