Consumers are spending more time and money online today than ever before. They start and end their day checking email and popping onto social gaming and shopping sites. This often comes at the expense of other entertainment options like traditional television, film or even spending an evening out. What is it that’s so appealing about sitting at home in front of a computer monitor? The obvious answer is that consumers find these online sites much more appealing than traditional entertainment options.
Loading ...
Data-Driven Decisions - Not Hunches
Posted by: Christopher Lynch February 1, 2011 05:00 AMConsumers are spending more time and money online today than ever before. They start and end their day checking email and popping onto social gaming and shopping sites. This often comes at the expense of other entertainment options like traditional television, film or even spending an evening out. What is it that’s so appealing about sitting at home in front of a computer monitor? The obvious answer is that consumers find these online sites much more appealing than traditional entertainment options.