The long recession and the rise of social CRM were not simply coincidental. I believe they happened together. That’s not to say that social CRM happened for some cosmic reason; I neither subscribe to the belief that all things happen for a reason nor do I believe I am qualified to hold forth beyond what I’ve just written. I think social CRM — the roots of which precede the recession — became important during the recession because it represents a good and inexpensive way to keep tabs on existing customers and possibly capture some new ones at low cost.
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Revving Up Revenue
Posted by: Denis Pombriant February 2, 2011 05:00 AMThe long recession and the rise of social CRM were not simply coincidental. I believe they happened together. That’s not to say that social CRM happened for some cosmic reason; I neither subscribe to the belief that all things happen for a reason nor do I believe I am qualified to hold forth beyond what I’ve just written. I think social CRM — the roots of which precede the recession — became important during the recession because it represents a good and inexpensive way to keep tabs on existing customers and possibly capture some new ones at low cost.