When Microsoft began demoing early betas of its newest CRM iteration, Dynamics CRM 2011, it used map-based examples to show off the functionality. Problem was, there were no robust mapping features actually embedded in the application, which got Paul Reitmeyer, senior CRM consultant at Planet Technologies thinking. “We realized that we could offer a mapping visual as an add-on, incorporated into the various features such as “Cases,” or “Service,” Reitmeyer said.
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Planet Technologies Puts CRM on the Map
Posted by: Erika Morphy February 4, 2011 05:00 AMWhen Microsoft began demoing early betas of its newest CRM iteration, Dynamics CRM 2011, it used map-based examples to show off the functionality. Problem was, there were no robust mapping features actually embedded in the application, which got Paul Reitmeyer, senior CRM consultant at Planet Technologies thinking. “We realized that we could offer a mapping visual as an add-on, incorporated into the various features such as “Cases,” or “Service,” Reitmeyer said.