Beagle Research is exploring one of the few categories of online videos that thus far has escaped formal scrutiny: the marketing videos of software — specifically, CRM companies. The research group has announced “The Beagle Short Tale Awards” for 2011. A panel of five industry experts rated about 150 clips in such categories as production values, animation, best use of an invented character, best video introducing a new concept, and best customer testimony. It took between three and four months for the judges to view all of the videos.
Loading ...
And the Beagle Short Tale Award Goes to ...
Posted by: Erika Morphy February 8, 2011 05:00 AMBeagle Research is exploring one of the few categories of online videos that thus far has escaped formal scrutiny: the marketing videos of software — specifically, CRM companies. The research group has announced “The Beagle Short Tale Awards” for 2011. A panel of five industry experts rated about 150 clips in such categories as production values, animation, best use of an invented character, best video introducing a new concept, and best customer testimony. It took between three and four months for the judges to view all of the videos.