Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization — “the more impressions, the better.” However, placing a live chat button on your website will not generate more traffic to your website, nor does it guarantee that your most qualified visitors will chat. While this seems a pedantic observation, it is an important variable when calculating your organization’s desired chat volume.
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ROI in the World of Live Chat: Return on Invitations
Posted by: Steve Castro-Miller & Matt Tharp February 21, 2011 11:00 AMCompanies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization — “the more impressions, the better.” However, placing a live chat button on your website will not generate more traffic to your website, nor does it guarantee that your most qualified visitors will chat. While this seems a pedantic observation, it is an important variable when calculating your organization’s desired chat volume.