Social media is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has two important classifications based on customer-type: retail banking and corporate banking. Since social media has become heterogeneous of late, focusing on various customer segments, it is a strategic imperative to understand how it can be utilized to derive maximum benefit both for retail and corporate banking.
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Making Social Media Work in Retail and Corporate Banking
Posted by: Nishith Gupta February 21, 2011 01:30 PMSocial media is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has two important classifications based on customer-type: retail banking and corporate banking. Since social media has become heterogeneous of late, focusing on various customer segments, it is a strategic imperative to understand how it can be utilized to derive maximum benefit both for retail and corporate banking.