As I’ve written before, social CRM best practices don’t exist — but only because in order to be most effective, each business needs to tailor its social CRM approach to its specific customers. However, that doesn’t mean you’re doomed to a long evaluation process and a tough spell of trial-and-error efforts that won’t pay off for years. There are other CRM-related activities your company probably already engages in, and the things you learn from those activities can give you a foundation of knowledge for building a social CRM strategy.
Great article but what tools are available for measuring social media?
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3 Smart Social CRM Things You Already Do
Posted by: Christopher J. Bucholtz February 24, 2011 05:00 AMAs I’ve written before, social CRM best practices don’t exist — but only because in order to be most effective, each business needs to tailor its social CRM approach to its specific customers. However, that doesn’t mean you’re doomed to a long evaluation process and a tough spell of trial-and-error efforts that won’t pay off for years. There are other CRM-related activities your company probably already engages in, and the things you learn from those activities can give you a foundation of knowledge for building a social CRM strategy.