In the Aberdeen benchmark report “Sales Intelligence: Preparing for Smarter Selling,” the research among 528 end-user sales organizations revealed that the most frequently used delivery models for sales intelligence were limited to remarkably traditional, if not predictable, applications: email, search engines, CRM/SFA tools and spreadsheets. Paid access to secure information sources, a natural fit for sales intelligence product marketing, logged in at only 30 percent of all users, in fifth place in terms of end-user popularity.
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Chance Favors the Prepared Mind: The Science of Sales Intel
Posted by: Peter Ostrow March 1, 2011 05:00 AMIn the Aberdeen benchmark report “Sales Intelligence: Preparing for Smarter Selling,” the research among 528 end-user sales organizations revealed that the most frequently used delivery models for sales intelligence were limited to remarkably traditional, if not predictable, applications: email, search engines, CRM/SFA tools and spreadsheets. Paid access to secure information sources, a natural fit for sales intelligence product marketing, logged in at only 30 percent of all users, in fifth place in terms of end-user popularity.