Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It also offers tighter integration with Adobe Online Marketing Suite. The suite is based on the CQ5 content management system Adobe acquired from Day last year. In practical terms, the system can now perform multiple functions, ranging from integrating marketing campaign tracking data from Omniture SiteCatalyst to optimizing the content view for the user’s mobile device.
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Adobe Adds Marketing Muscle to CQ5
Posted by: Erika Morphy March 4, 2011 05:00 AMAdobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It also offers tighter integration with Adobe Online Marketing Suite. The suite is based on the CQ5 content management system Adobe acquired from Day last year. In practical terms, the system can now perform multiple functions, ranging from integrating marketing campaign tracking data from Omniture SiteCatalyst to optimizing the content view for the user’s mobile device.