In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive’s Agenda. The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing their marketing programs. As a result, nearly half of the Best-in-Class companies have used technology to automate their campaigns and measure their results, while nearly 40 percent of all other Best-in-Class respondents are planning to deploy solutions within the next 12 months.
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Optimizing Lead Management From Campaign to Close
Posted by: Chris Houpis March 15, 2011 05:00 AMIn June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive’s Agenda. The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing their marketing programs. As a result, nearly half of the Best-in-Class companies have used technology to automate their campaigns and measure their results, while nearly 40 percent of all other Best-in-Class respondents are planning to deploy solutions within the next 12 months.