With the continued emergence of new technology and channels including social media, mobile, avatars and more, the relationship between brands and their customers and prospects has been changed forever. It’s interesting to consider the role of technology in these increasingly dynamic relationships. For some, it’s been an inhibitor; for others, a great catalyst. Enterprise marketing technology helped many marketers make the initial shift from basic single- and multi-channel approaches, to adopting cross-channel marketing strategies.
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Conversational Marketing: The Next Phase of Customer Engagement
Posted by: Kristin Hambelton March 25, 2011 05:00 AMWith the continued emergence of new technology and channels including social media, mobile, avatars and more, the relationship between brands and their customers and prospects has been changed forever. It’s interesting to consider the role of technology in these increasingly dynamic relationships. For some, it’s been an inhibitor; for others, a great catalyst. Enterprise marketing technology helped many marketers make the initial shift from basic single- and multi-channel approaches, to adopting cross-channel marketing strategies.