Over the past few years, we have seen a seismic shift in the relationship between sellers and consumers, with the power shifting to the consumer. Customers have always wanted exactly what they want, when they want it, at a great price. With today’s technology, however, they have near total control over business. They can make or break a seller’s brand at the click of a mouse. In return, they expect to get the best price, easily find a product or service that meets their EXACT needs, and top-shelf service 24 hours a day. To deliver on these promises, companies must deliver a cross-channel buying experience.
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Delivering a Simpler, Richer Cross-Channel Customer Experience
Posted by: John Konczal March 28, 2011 05:00 AMOver the past few years, we have seen a seismic shift in the relationship between sellers and consumers, with the power shifting to the consumer. Customers have always wanted exactly what they want, when they want it, at a great price. With today’s technology, however, they have near total control over business. They can make or break a seller’s brand at the click of a mouse. In return, they expect to get the best price, easily find a product or service that meets their EXACT needs, and top-shelf service 24 hours a day. To deliver on these promises, companies must deliver a cross-channel buying experience.