Salesforce.com has signed an agreement to acquire Radian6 for $276 million in cash and $50 million in stock. Salesforce intends to use Radian6, a platform for social media monitoring, to help its clients track hundreds and millions of conversations on Facebook, Twitter, YouTube, blogs and other online communities, analyze them, and get real-time results. Radian6 currently has 2,400 customers, including big names like Pepsi and UPS. Salesforce.com, a provider of CRM, business and enterprise management cloud services, has been fighting it out with IBM and Dell in the very competitive cloud computing market.
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Salesforce.com Snags Radian6 in Social Media Shopping Spree
Posted by: Rob Spiegel March 30, 2011 12:52 PMSalesforce.com has signed an agreement to acquire Radian6 for $276 million in cash and $50 million in stock. Salesforce intends to use Radian6, a platform for social media monitoring, to help its clients track hundreds and millions of conversations on Facebook, Twitter, YouTube, blogs and other online communities, analyze them, and get real-time results. Radian6 currently has 2,400 customers, including big names like Pepsi and UPS. Salesforce.com, a provider of CRM, business and enterprise management cloud services, has been fighting it out with IBM and Dell in the very competitive cloud computing market.