The online shopping cart has become as much of a wish list as anything, giving consumers a place to store, compare, consider and dream about potential purchases. E-tailers, however, would like to see those potential purchases become actual ones, and they’re coming up with increasingly sophisticated ways of doing just that. “Shopping cart abandonment is key for e-tailers because every abandoned shopping cart is a lost sale,” said Josh Pierry, founder of RevenueExpect. “If a person is interested enough to put items in the shopping cart, it is essential to understand why they didn’t complete the transaction.”
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Chasing Customers Into the Virtual Parking Lot
Posted by: Vivian Wagner March 31, 2011 05:00 AMThe online shopping cart has become as much of a wish list as anything, giving consumers a place to store, compare, consider and dream about potential purchases. E-tailers, however, would like to see those potential purchases become actual ones, and they’re coming up with increasingly sophisticated ways of doing just that. “Shopping cart abandonment is key for e-tailers because every abandoned shopping cart is a lost sale,” said Josh Pierry, founder of RevenueExpect. “If a person is interested enough to put items in the shopping cart, it is essential to understand why they didn’t complete the transaction.”