CDC Software has upgraded its sales module, Pivotal Sales Force Automation, with enhancements that the company developed by borrowing from the best practices it observed in its clients, said Ehab Samy, director of product management for CRM applications. In addition, it rolled out these upgrades through the lens of the end-user, which has not always been the case with previous versions. Many of the enhancements could be found in various forms in its earlier iterations, “but the workflow was more database-oriented and architecture-focused.”
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Pivotal SFA Borrows From Clients, Bows to End-Users
Posted by: Erika Morphy April 15, 2011 05:00 AMCDC Software has upgraded its sales module, Pivotal Sales Force Automation, with enhancements that the company developed by borrowing from the best practices it observed in its clients, said Ehab Samy, director of product management for CRM applications. In addition, it rolled out these upgrades through the lens of the end-user, which has not always been the case with previous versions. Many of the enhancements could be found in various forms in its earlier iterations, “but the workflow was more database-oriented and architecture-focused.”