One of the great promises of the social CRM revolution was — at least in my mind — the opportunity for quick, creative, smaller companies to develop the same sort of customer relationships that larger companies could afford to create. There’s a gulf between small businesses, which may speak or even see their customers in a one-to-one scenario, and large businesses, which have sufficient manpower and money to create intimate relationships through the use of the right technologies and processes.
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Doing More With Less: The Social CRM Challenge for the Mid-Sized Biz
Posted by: Christopher J. Bucholtz April 8, 2011 05:00 AMOne of the great promises of the social CRM revolution was — at least in my mind — the opportunity for quick, creative, smaller companies to develop the same sort of customer relationships that larger companies could afford to create. There’s a gulf between small businesses, which may speak or even see their customers in a one-to-one scenario, and large businesses, which have sufficient manpower and money to create intimate relationships through the use of the right technologies and processes.