The Lithium Social Customer Suite is designed to help companies identify and manage a group of dedicated customers using social media channels. Referring to these types of social customers as “superfans,” Lithium helps companies turn them into advocates for their products and services. With the advent of social media, customers have found new ways to connect with each other and discuss their customer service experiences. Managing customers is no longer a matter of simply maintaining a database, said Phil Soffer, Lithium’s vice president of product marketing.
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Lithium Social Customer Suite Fosters 'Superfan' Communities
Posted by: Maria Verlengia April 18, 2011 05:00 AMThe Lithium Social Customer Suite is designed to help companies identify and manage a group of dedicated customers using social media channels. Referring to these types of social customers as “superfans,” Lithium helps companies turn them into advocates for their products and services. With the advent of social media, customers have found new ways to connect with each other and discuss their customer service experiences. Managing customers is no longer a matter of simply maintaining a database, said Phil Soffer, Lithium’s vice president of product marketing.