Marketing has become the new hot spot in CRM. During the recession and even before, there was a great flurry of interest in customer service and related things. Consequently, we have seen a lot of attention being paid to customer experience, and much of the social-media-oriented growth in that period was centered on the existing customer. As the economy has begun to improve, the orientation has been more toward sales, but with a decided twist. By their actions, vendors have made it clear that they understand that the rule of the day is cross-selling and up-selling.
Your explanation of the different stages of the US economy is thought provoking.
I would like to add that b2b marketers can seek better ROI should they opt to find, follow, engage with prospects on an exclusive b2b platform for businesses instead of buying expensive contact lists.
For more information, logon to wapr.com. Helps solve almost every problem of a b2b marketer!
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The Marketing Renaissance
Posted by: Denis Pombriant April 20, 2011 05:00 AMMarketing has become the new hot spot in CRM. During the recession and even before, there was a great flurry of interest in customer service and related things. Consequently, we have seen a lot of attention being paid to customer experience, and much of the social-media-oriented growth in that period was centered on the existing customer. As the economy has begun to improve, the orientation has been more toward sales, but with a decided twist. By their actions, vendors have made it clear that they understand that the rule of the day is cross-selling and up-selling.
I would like to add that b2b marketers can seek better ROI should they opt to find, follow, engage with prospects on an exclusive b2b platform for businesses instead of buying expensive contact lists.
For more information, logon to wapr.com. Helps solve almost every problem of a b2b marketer!