With its social software platform Mzinga OmniSocial, Mzinga’s goal is to deliver a role-based application with CRM capability that a company can then repurpose to collect information from its customers. Rather than concentrating on traditional CRM, Mzinga focuses on the enterprise network side to help companies create a collaborative environment. They can then connect with customers and keep them engaged by sharing information and enabling them to share information with other customers. “They’re another kind of platform player,” said Brent Leary, cofounder of CRM Essentials.
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Mzinga Applies 'Design for Change' to Social CRM
Posted by: Maria Verlengia April 25, 2011 05:00 AMWith its social software platform Mzinga OmniSocial, Mzinga’s goal is to deliver a role-based application with CRM capability that a company can then repurpose to collect information from its customers. Rather than concentrating on traditional CRM, Mzinga focuses on the enterprise network side to help companies create a collaborative environment. They can then connect with customers and keep them engaged by sharing information and enabling them to share information with other customers. “They’re another kind of platform player,” said Brent Leary, cofounder of CRM Essentials.